Clearspace & Positioning
The wordmark should always be surrounded by generous white space. The diagram on the right defines the minimum amount of clear space needed, which is based on the x-height in the wordmark.
The wordmark should always be surrounded by generous white space. The diagram on the right defines the minimum amount of clear space needed, which is based on the x-height in the wordmark.
The FFTF wordmark is an important expression of our brand identity. It should in no way be distorted or redrawn when applied to communications. Because the wordmark is such a recognizable and highly visible brand asset, it is vital that it is always applied consistently.
The FFTF wordmark is an important expression of our brand identity. It should in no way be distorted or redrawn when applied to communications. Because the wordmark is such a recognizable and highly visible brand asset, it is vital that it is always applied consistently.
Primary Usage: our wordmark is primarily used in black. It can sit on top of the light green or white background. It can also be used in white over black.
Secondary Usage: our wordmark is primarily used in black. It can sit on top of the light green or white background. It can also be used in white over black.
The FFTF wordmark is an important expression of our brand identity. It should in no way be distorted or redrawn when applied to communications. Because the wordmark is such a recognizable and highly visible brand asset, it is vital that it is always applied consistently.
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*
Social Media Version
The wordmark should always be surrounded by generous white space. The diagram on the right defines the minimum amount of clear space needed, which is based on the x-height in the wordmark.